9 SEPTEMBER 2016: West Motorsport Australia Pty Ltd and its associated group of companies (West) is delighted to announce the appointment of Allan Branch as the new CEO and Managing Director, effective 5 September 2016.

Allan has been a member of the West Board of Directors and a key advisor to the company over recent months, and will take over from founding CEO Greg Steer. Greg has moved to Chairman of the Board and will continue in various operational roles within the company. He says of Allan’s appointment:

“West is fortunate to have attracted Allan with his rich and deep business background, including mechanical, automotive, energy and related activities, and with his national as well as international experience at assisting fast-paced, entrepreneurial companies to grow and compete in aggressive and dynamic commercial sectors.”

Allan has lived and worked around the world and has held top executive positions with companies listed on Asian, American, European and Australian stock exchanges as well as CEO of private and family SME’s. At one time he was on the Executive Committee of the Society of Automotive Engineers. He has consulted to and done business with companies like General Electric, Mitsubishi and General Motors, NASA and CSIRO. West recognizes that this unique background is essential to ensuring the successful expansion of West in its international racing car markets.

Allan has shown he is an exceptional leader with wonderful skill at building loyal and motivated teams, and will ensure that the entrepreneurial culture create by Greg and his son Aaron, that puts West at the head of its industry, is maintained as it expands.

Allan said, “The national and international racing car design, manufacturing and racing industry is expanding, driven by extraordinary leads in technology and it is exciting to see West among the world leaders. The innovation, designs and thought put into ensuring customers are guaranteed their cars are setting the standard in such things as safety, reliability and performance, but that they also have the most exciting and challenging of local and international racing calendars, is cutting edge.”

Allan who is Australian, comes from a family of racers and mechanics, and has relocated to Adelaide from his residences in New York and Munich to take up this position.

Greg Steer
Chairman of the Board
West Motorsport Australia Pty
L1, 206 Greenhill Road
Adelaide SA 5063
Phone +61 (0)8 8372 9056

West Motorsport, a private Australian company, designs and develops the most advanced racing cars in their class with industry best engineering. West manufactures and sells their cars to international markets and plans full annual calendars of racing meets to ensure maximum entertainment and excitement for drivers and owners. West also provides full after market services such as repairs, spare parts, customization and maintenance.